Oh no no, Mr. Mark Zuckerberg hasn’t opened a new website. I’m referring to the only website everybody knows Zuckerberg owns, facebook.
Now being the lazy guy I am, the only knowledge I have about “thefacebook“‘s not so humble origins is from The Social Network, as do most of you I hope. So yeah, facebook started out as a website to connect Harvard students and the “elite” who owned a harvard.edu email.
But if it would remain limited to that, facebook wouldn’t have as it proudly flaunts on its “newsroom” page, “More than a billion monthly active users as of December 2012”.Being the brilliant website and phenomenon facebook is, it was bound to be a super-hit once made public. But even the obsoleted Yahoo Messenger, Orkut or Google Plus started out like that. What made facebook going? As Jesse Eisenberg (as Zuckerberg) says about facebook in the movie, “It won’t be finished. That’s the point. The way fashion’s never finished”. There we have it. It’s all about taking it all down and re-inventing it regularly.
Facebook as all of us users know, has been through a lot of stages right in front of our eyes. It’s been growing and becoming better every passing stage. It has the ability to adapt, grow and fit in around us.
And that’s only because of one reason: We all are facebook.
That’s right! We make facebook what it is. If nobody posted their stupid opinions about something nobody cares about, or if girls didn’t post their pics with quotes not related to the picture at all, we’d soon lose interest.
Today, as of now, if you open your facebook homepage it shall be flooded with just one thing. Pictures that try to be smart and/or funny.
Every third news story would be of your friends sharing a pic that made them laugh or think. Some like to see these pics, some just get annoyed to the point of unfriending people sharing them. I for one, not hate these memes in the right quantity. They are fresh and entertaining. As of now…
The Holy Share Button
Facebook loves to re-invent like I said, and during one of these re-inventions it added a nifty little button next to the like and comment buttons already there, called Share.
You could share shareable news posts on all of the internet right on to your wall, for all of your friends to see. This changed everything. It made facebook awesome as all the awesome news your friends saw, you could see.
So basically, this little button sparked the spread of all the memes you see today on your home page.
Funny cats, the F7U12 guy, stupid dogs, Yao Ming’s Bitch Please, the list goes on…
While “What is a meme?” (Pronounced: meem) might just be one of the most asked questions ever, it’s hard to explain them really.
From Harlem Shake videos to planking, even these are memes. Basically, memes are a trend on the internet that anybody can participate in.
If it’s an image, you can change the upper and lower texts, if it’s a Harlem Shake video you can dance as you wish… as long as you follow the underlying principle of the trend.
So yes, welcome! Someone finally explained to you what memes mean.
Memes On Facebook
Memes are a phenomenon. Everybody loves to laugh. So why not use them to promote your brand? Bingo! Meet memetic marketing.It’s where the marketing teams use memes to create buzz about their products or services. Internet memes are pretty cost-effective too, as people practically spread them like wildfire themselves.
Here’s Beats by Dr. Dre failing at it…
Now that’s how useful memes are… or are they? Despite becoming pop culture and cyber art, they are nothing but things that give you momentary mirth that you can live without.
So wrapping up, memes on facebook have hence become a huge medium for us to waste our time as watching a funny pic on your newsfeed while sitting your lazy ass on the couch is much more appealing than doing something productive.